近期很多商家向我反饋，運營難招，不知道怎么考核運營，運營上來就是喜歡吹牛的太多。那么一名0標 準的運營者應該具備哪些能力呢。

0?

0

?一、產品基本信息

0包 括貨號、價格、sku、材質、風格、定價，了解完這些可以有助于你迅速了解店鋪的構成。無論你是運營還是老板，你把這些0統 計出來做出表格，可以幫助各位運營在短時間之內了解店鋪產品，提升效率和降低運作成本

二、產品0規 劃

明確產品庫存0明 細、產品生產周期以及最大負荷、公司對產品庫存的最大預算。公司的推廣預算、公司對店鋪進展的時間預算以及各項決定所0需 要的流程和時間預算。了解公司各方面的預算，做到心里有底，才能做出合理的規劃。

三、增加曝光0

?前期基礎打好之后，接下來要做的就是曝光。對于新手商家來說，主要去京準通里了解一下什么是海投、快車、觸點、京挑0客 ，DMP。至于其他的推廣工具可以暫時先放一放，上手之后再學也不遲。

前0期 推廣注意曝光率不要太高，如果后面轉化不能及時跟上曝光的話，會導致店鋪里面的產品權重下降。前期主要做好關鍵詞排名0， 京東會給一部分流量扶持，店鋪逐漸穩定下來后轉化會變好，這會繼續帶來流量。

四、面向人0群?

主要是研究產品0的 適齡人群以及產品的問題整理。適齡人群這需要深挖，產品主要購買年齡階段是多少歲？這些人為什么要買？是理性消費還是0沖 動型消費？他們的下單載體是什么？

產品消費群體的收入背景0是 什么？不同消費水平的人群喜歡什么樣的產品？他們分別有哪些身份特征丶生活規律丶行為特征丶興趣愛好？0

?

0

?五、分析數據

0數 據化運營首先就要學會分析數據，行業數據分析、競品數據分析和店鋪自身數據分析都需要涉獵。對于新手來說首先需要把店0鋪 自身數據分析這個大模塊搞定，從展現到點擊率到流量再到轉化都需要逐一進行分析。0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 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